Horses and hairdos
2016 BMW Caulfield Cup Carnival
Spring has sprung, the sun in showing its face more often and that pesky hayfever you’d forgotten you have is playing up. That means racing season is almost upon us.
Wanting to set themselves apart from other racing carnivals, The Royals brought on Flutter and illustrator Jess Cruickshank to work across an integrated print, digital and TVC campaign for Melbourne Racing Club’s much anticipated 2016 BMW Caulfield Cup Carnival.
Jess created a wealth of illustrations, accents and typography that Flutter then masterfully animated alongside //13&CO’s live-action film, to conceive an energetic harmony between live-action and animation.
Animation Director: Dom Bartolo
Artist/Illustration: Jess Cruickshank
Integrated Producer: Samantha Raphael
Designers: Dom Bartolo, Stephen Elliget
2d Animation: Marta Tesoro, Stephen Elliget
3d Animation: Stephen Elliget
Compositing: Stephen Elliget
Animation Producer: SuMei Chia
Director: Pete Moore
Producer: Tracy Proposch
Executive Producer: Roy De Giorgio
The Butchery / The Refinery
Editor: Johanna Scott
Grading: Martin Greer
Online/Post: Eugene Richards
Post Producer: Freya Maddock
Level Two Music / Electric Dreams