Doing it for the kids
Kennards – Hire For A Higher Purpose
Kennards decided to find some ‘hope’ among the ‘hopeless’ by donating $2 from every hire towards helping sick and disadvantaged kids. So to get the word out, Bashful Creative Agency called upon Flutter to create this 15″ spot.
We worked to produce a naive stop motion animation, mirroring the toy-like nature of the artwork created by 3D illustrator Thomas Burden. The final result shows characters moving about as if a child was holding them, bobbing them up and down as they walk.
This playful style is not only unique, but it is also symbolic of giving a helping hand towards children’s charity donations.
Su Mei Chia
Li Liang Johnson