The internet's hanger problem
Snickers – Hungerithm
You know that feeling when you’re so hungry you get really, irrationally angry? Yeah, same. But imagine if the angrier you got, the cheaper your favourite chocolate bar was. That’s exactly what Snickers have set out to do in their latest campaign: Hungerithm. Using a specially devised anger-gauging algorithm – cleverly coined the Hungerithm – Snickers scans the internet every 10 minutes to determine how angry (and therefor, how hungry) the internet is. The hungrier the internet is, the cheaper Snickers are at your friendly neighbourhood 7eleven.
Clemenger BBDO Melbourne approached us to help them develop the campaign for Mars, commissioning Mike Jacobsen to illustrate characters for the 15″ and 60″ animations that have been circling the internet since the campaign’s release. The Flutter team took Mike’s illustrations and gave them life – or, more accurately, varying degrees of anger – to help explain exactly how Snickers fans can capitalise off the increasing hanger pervading the world wide web.
Li Liang Johnson
Su Mei Chia